In Greek, the words Eu-Genia (“you-geh-knee-ah") mean the origin of goodness.
Everyone understands what it's like to want to have beautiful skin. Skin that glistens like the movies and looks younger every day. And there are a million products that claim to help you do just that. Unfortunately, way too often, these products are filled with chemicals and petroleum jelly. Wouldn't it be nice if there were a clean product that felt like it healed while it moisturized? Something that wasn't bad for the earth, and actively made a positive impact on the world?
Eu'Genia Shea is a family-run social enterprise dedicated to all natural premium shea butter moisturizers. Our high concentration and quality can help you reap all the benefits of nature's wonderbalm.
We are dedicated to fair wages and opportunities for our female workers in Ghana and donate 15% of our profits back to them in the form of an education fund.
Everyone knows what it's like to want beautiful skin that glows like the movies and Naa-Sakle (the founder of Eu'Genia Shea) thought she had the answer – shea butter. In her native Ghana, shea butter is known as Women's Gold and it is a product especially beloved by her family. Grandma Sunshine was a midwife who used shea on pregnant moms and babies in her practice, and her mom was the President of the Global Shea Alliance. Unfortunately though, in the US, despite having a million shea based products on shelf, consumers didn't really have access to the real deal. That's what sparked Naa-Sakle to found Eu'Genia Shea; named for her mother, Eugenia, and meaning the origin of goodness, their motto is the more shea butter the better, but not all shea is created equally.
We're a mother-daughter duo. When my mom was diagnosed with cancer, I decided life was too short to not spend our days together. I founded this company with her help in 2014. We're using her past experience as the President of the Global Shea Alliance to provide consumers with the best shea around. My mom was born to a wonderful Ghanaian midwife named Comfort (also aptly known as Grandma Sunshine). By the year, 2000, Mom was making use of Grandma Sunshine's best kept midwifery secret – raw, unrefined Ghanaian shea butter. With the help of hundreds of sustainably paid farmers, Mom grew her bulk shea butter business, Naasakle (www.shea.care), eventually becoming an acclaimed expert in the space. Eu'Genia products utilize Naasakle shea butter to provide end consumers with the best of the best.
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