Do you actually know your audience? Do you understand the path a visitor takes to becoming a loyal customer? How much of that understanding is driven by data? In this lesson we’ll be focused on implementing a framework that takes your understanding of your customers to a whole new level. The goal is to enable your brand to streamline activity by focusing on customers that truly drive value for your brand. Consequentially improving CLTV, reducing costs, increasing ROAS and much more!

Process management is the engine behind ALL of the best brands. It enables your brand to reach your goals and helps you deliver better organizational structure to improve operational efficiency and drive competitive advantage. In this lesson we’ll be focusing on the what and why of your processes and giving you the tools to identify, optimize & maintain key processes in your brand that are key for success.

Can you confidently leverage finance to make effective management decisions? In this lesson we’ll cover the basics and logic behind using our financial data to plan for the immediate & longterm future.